Todays Futon

There are basically two ways to get traffic – paid and free. As you might guess, many marketers choose free traffic because, well, it’s free.Paid trafficThe non-free way to get traffic to your site is to pay for links to the site. The most common way to do this is by paying for Google ads. Google ads called AdWords and are those little four-line ads you see in the right margin of almost every page on Google.Advertisers pay to have these Adwords ads put on the appropriate pages. Without getting into the complexities of Google advertising, suffice it to say that you bid on your page position. The more money you are willing to pay for an ad, the better a page position your ad will have. A total of eight Google puts no more than eight of these ads on a page. This EasyAzon means that if you want to be in ad placement 1 or 2, it will cost you much more then if you are willing to settle for position 7 or 8.The good news is that you don’t pay unless someone clicks on your ad and goes your website. You can also set a daily budget so that you don’t end up logging on to your AdWords account only to find that you just spent hundredsof dollars.A second alternative is to buy ads on newsletters. This has fallen a bit out of favor in recent years but can still be a decent way to get traffic.Third, there is a product called Three-way links. The idea behind this product, which costs $47 a month, is that you put links on your site to other sites and get links back in return. One of the ways that Google ranks your site is based on backlinks.